Founded by twins, Erez and Alon Moshe, Twine Solutions represents the unique Israeli synergy between innovation, ingenuity, and entrepreneurship. As painters, art, design, and color have been a passion since childhood.
Both also share an entrepreneurial spirit from their decades of experience in the print and software industries.
The eureka moment for Twine started with a towel.
When Erez saw multicolored embroidery on his bath towel, he was struck with the thought: If only there were some type of digital color technology, the embroiderer could simply stock white thread. He and Alon proceeded to test the idea using generic inks and a crude thread-driving mechanism. They gave their mother the colored thread to work with. A highly experienced seamstress, she loved the idea of selecting her own custom thread colors. She gave it a thumbs-up.
In the meantime, Alon researched the industry and discovered a great opportunity. He learned the fashion industry was in desperate need of sustainable solutions for its supply chains. This realization provided a huge incentive to develop an eco-friendly technology to address some of these issues. Erez and Alon arrived at the idea of producing a waterless ink/dye in a digital, on-demand process (modeling the idea on digital printing).
Digital print and color is an important chapter in the Israeli high-tech story — and it’s where many members of Twine’s expert team gained experience and knowledge. The Twine team is dedicated to bringing about much-needed change to the fashion and textile industries.