Founded by twins, Erez and Alon Moshe, Twine Solutions represents the unique Israeli synergy between innovation, ingenuity, and entrepreneurship. Both share this entrepreneurial spirit, with their decades of experience in the print and software industries.
As accomplished artists, creativity and color have also been a passion since childhood.
The eureka moment for Twine started with a towel.
When Erez saw multi-colored embroidery on his bath towel, he was struck with the thought: If only there were some type of digital color technology, the embroiderer could simply stock white thread. He and Alon proceeded to test the idea using generic inks and a crude thread-driving mechanism. They gave their mother the colored thread to work with. A highly experienced seamstress, she loved the idea of selecting her own custom thread colors, giving the idea a thumbs-up.
In the meantime, Alon researched the industry and discovered a great opportunity. He learned the fashion industry was in desperate need of sustainable solutions for its supply chains. This realization provided a huge incentive to develop an eco-friendly technology to address some of these issues. Erez and Alon arrived at the idea of developing a waterless ink/dye in a digital, on-demand process (modeling the idea on digital printing).
Digital print and color is an important chapter in the Israeli high-tech story — and it’s where many members of Twine’s expert team gained experience and knowledge. The Twine team is dedicated to bringing about much-needed change to the fashion and textile industries.